B2C Design-Build Firm CMO

I lead all marketing for a luxury design-build firm, owning budget, reporting, strategy, and execution. I manage marketing resources and support partners and serve on the leadership team. I established the foundation, systems, and processes needed to create a consistent, measurable, and scalable discipline, while strengthening brand materials and sales tools. I optimized existing channels for improved user experience, created a targeted content calendar with regular email, social, and blog publishing, and enhanced SEO across platforms, increasing new website users by more than 40% and boosting average time on page by over 30%. I launched CRM and marketing automation, along with a project management system, and built sales enablement and process documentation libraries. These improvements have driven a roughly 3% year-over-year increase in lead-to-opportunity conversion, saving time in the sales process by focusing on higher-quality opportunities. I introduced long-term programs including a professional photography program, the firm’s first client referral program, and a strategic paid media program. Targeted campaigns drive traffic spikes of more than 600%, consistently generate surges in engagement, and email newsletters regularly earn open rates of up to 81%.