Marketing Packages
The packages below include a complimentary consultation and act as a starting point to illustrate the impact I can achieve for your brand. For every service I provide, I offer unbiased advice, guide your team, and help establish specific goals with clear outcomes and timelines.
Brand Boost
For companies that require an impartial and comprehensive strategy review to elevate their marketing efforts.
From $800
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Starting with a 1-hour consultation and resource-gathering session, I'll address your specific questions to help bridge the gaps in your current approach. I’ll analyze your channel strategy and brand positioning, assessing them against your budget, resources, and demand generation goals. The end result is a tailored action plan designed to optimize your marketing strategy.
Minimum Commitment of 4 hours.
RFP Refinement
For companies that must enhance their RFP submissions in order to secure more contracts.
From $2,000
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I'll begin by analyzing your past winning and losing RFPs to pinpoint successful strategies and areas for improvement. I'll evaluate your existing RFP process to identify opportunities for optimization, integrating brand visuals and engaging elements into your templates to enhance their appeal and professionalism. Furthermore, I'll provide your team with best practices to maximize the effectiveness of the new templates, fostering consistency and excellence in future RFP submissions.
Minimum Commitment of 10 hours.
Talent
For companies aiming to equip their marketing team with the right talent and clear development paths.
From $3,200
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We start by thoroughly assessing your team structure and skill gaps to inform our strategic approach. I'll craft a hiring plan to your goals and budget, writing job descriptions and recruitment strategies to attract the right talent. I'll provide a robust onboarding plan—often overlooked, but crucial—for new team members to ramp efficiently.
I’ll provide you with reusable resources, like interview guides and development checklists, to ensure the continued growth and success of your marketing team.
Minimum Commitment of 16 hours over 2 weeks.
Katie Bottrell Marketing consulting services are also available on a fractional basis, providing you with ongoing senior-level expertise and leadership to tackle big projects and strategic initiatives. Fractional retainer work is offered at a discount from the standard $200 per hour, maximizing the value of your investment.
Brand Refresh
For companies seeking to generate more demand through a stronger and more resonant brand.
From $6,000
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I'll start by thoroughly reviewing your brand materials, from your website to your advertising, ensuring they align with your business objectives and current market trends. I’ll gather feedback from your sales and customer-facing teams to identify the most impactful elements of your brand.
I'll refine your customer personas and Ideal Customer Profile (ICP) to effectively target your audience and elevate engagement levels.
I’ll evaluate your brand's visual identity with the aim of creating a cohesive and memorable brand presence.
Finally, I'll develop a roadmap for updating brand assets across all touchpoints, encompassing your website, sales and marketing materials, social media platforms, and more.
Minimum Commitment of 30 hours.
Product Marketing
For companies struggling to execute successful marketing strategies for upcoming product launches.
From $8,000
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Whether you’re gearing up for a product launch or enhancing excitement for cross-selling opportunities, I begin with analyzing your product portfolio and target market.
I then bridge the gap between product development, sales, and marketing teams, ensuring a clear understanding of capabilities, constraints, and market demands. This enables us to construct messaging frameworks that resonate with customers while aligning with product capabilities and company timelines.
Next, I collaborate with your team to create compelling assets and targeted marketing campaigns, amplifying visibility and demand across multiple channels.
Minimum Commitment of 40 hours.
Marketing Sprint
For companies that need a customized marketing strategy and flexible execution.
From $9,600
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This package offers flexible support to address your team's specific needs.
For Strategic Consultation:
Week 1: Consultation, business assessment, and customized marketing roadmap.
Weeks 2-3: Deliver targeted content to bolster your marketing endeavors.
Week 4: Best practices, training sessions, and launches.
For Project-Based Work:
The time is yours to define. Simply let me know the challenges you’re facing and I'll create a 4-week execution plan, collaborating closely with your team and managing production to deliver successful marketing materials on time and within budget.
Minimum Commitment of 48 hours.